Tuesday, November 30, 2010

Ode to Cashmere I: The White and Warren Travel Wrap

Dear Birch Blog Readers,

Do you exist yet? Hoping you're a growing number. We are brewing up some very exciting holiday treats for you. (Sales! Contests! Give-aways! Oh my!) Stay tuned, December starts tomorrow.

Today however, is for waxing sentimental on the finely-spun hair from a goat's belly. Everyone who has visited The Birch Store knows, we worship at the altar of cashmere. We have an entire wall in the "ladies department" devoted to its luxurious softness: pullovers, cardigans, turtlenecks, boat-necks, cable-knits, dusters, ponchos, wraps; not to mention hats, gloves, scarves and throws to be found elsewhere in the shop. One might even say: we're obsessed! It's hard not be, right? The feel of cashmere is inimitable. You know in a second if it's the real thing, and then the swoon-y desire sets in...

The Travel Wrap from White and Warren - have you met it? You must. Let me introduce you: Giant Rectangle of Cozy Perfection, these are my friends, the Birch Blog readers.

Mine is black and I don't get on a plane without it. Its traveling functions are endless, here are but a few I have employed thus far:

1. Teaching Tool: Lead by example; let the dreadful Juicy sweatpants-wearing hordes know that it IS possible to look chic and remain cozy while traveling. I like to wear it loosely draped around my neck: high-drama look with easy-removal for security appeal. Plus you can stay warm en route without trudging your dumpy winter coat to, say, the Caribbean.

2.Plane Blanket: Bien sûr. Forget those dreadful navy fleece squares that now cost money and still stay warm.


3. Curtain from the World: Red eyed from getting up (or staying up)for an early flight? Crying over a recent break-up or bittersweet good-bye? Curl up in that seat and pull the wrap right over your head, be cozy and shut the world out. Who cares if you look like a cashmere blob in 12F, you're now alone with your thoughts.

4. Dog Smuggler: Did you know airlines charge a minimum of $100 to fly your fur-baby EACH way on a plane?!? I reject this price. The Goose travels in a dog bag that could pass for a sporty
purse (airport employees don't know "sporty" isn't my look) and the wrap casually drapes over any suspicious parts of the bag (or her head if she has managed to shake the tranq and pop her nose out.) We pass the ticket counter(self check-in kiosks are preferable) and boarding pass/ID check this way. She comes out of the bag for security (they don't check if you have a dog pass)and back under wraps for boarding. Once we're in the air the sleepy girl gets on my lap and travels peacefully, smuggled out of view by the beloved wrap.


5. Bed Blanket: Whether you're traveling to cold or warm climes, the bedroom is likely to be too cold. (What is up with setting the
air conditioning to sub-zero? I came to the beach for a reason!)I throw the wrap over my bed blankets for added warmth, or in extreme cases, wrap myself in it and then get under the covers.

6. Dressy Wrap: Again, with the air conditioning. You're all dressed up and your new tan is sporting goose pimples because the restaurant thinks you'd enjoy Adirondack winter temps rather than warm ocean air. Bring your wrap - you were smart and bought it in a neutral color, so it goes with everything. (OR maybe you're just that bold and know how to work your jewel tones!)


Travel wraps measure 36 x 81 and are available at The Birch Store  for $275 in: Mauve(not pictured, but looks violet)

Porcelain White
Charcoal Heather
Pewter Heather








Teal  
 Purple Heather 

Magenta
True Red









Loose Jersey Wraps measure 20 x 75 and are available at The Birch Store for $176 in: Grapefruit (not pictured, deep ruby coral) Mauve (not pictured,looks violet)
True Red


Violet

Porcelain
White
Magenta

Celery Green
Black

Teal
Peacock Blue



*** Blog launch promotion still good through December 5th, 
15% off an entire purchase *** 
(Sale items excluded. One use per customer.)










Saturday, November 27, 2010

American Express Small Business Promotion


American Express is supporting small businesses TODAY with a special promotion. Register your American Express card and automatically receive $25 credit on your statement for any purchase of $25 or more at participating small businesses. You guessed it - The Birch Store is participating! Be sure to use our Birch Blog promotion for 15% off, as well!

Friday, November 26, 2010

Celebrate the Launch Of the Birch Blog with 15% off at The Birch Store


To celebrate the launch of our new online outpost we are offering a special promotion! Call, email or stop by The Birch Store between now and December 5th and mention the BIRCH BLOG promotion to receive 15% off of any purchase up to $200.* It's not a secret - be sure to blab our new blog!


*Sale items excluded.

Thursday, November 25, 2010

Winter Clogs and Clog Boots!

This is what we all want this winter. Clog boots! It's what's happening and we couldn't be more excited about it.

 How is it that the one shoe that doesn't hurt my feet after a full day of standing on concrete has a wooden sole?

 We learn something new everyday, on wikipedia. Clog fighting? Naked? Also called purring? 

Please refrain from purring in the Birch Store.



   

Monday, November 22, 2010

Launching The Birch Store Blog!

Welcome to The Birch Store Blog! We are currently redesigning our eCommerce website; in the meantime please check in regularly with our blog for updates, specials, sales and design inspirations.